The Madden Brothers

Solution architecture and target market research

With such a large fanbase, The Madden Brothers have a huge advantage with capturing their audience. Being celebrities, we were able to focus less on capturing the attention of the audience and prioritise the display of valuable content to users. With social media being such a huge factor in their popularity, we opted for an approach to create an online ‘dashboard’.

Preliminary designs

With our sights set on the usage of a highly visual website, our group of freelancers designed a clean interface that set the main focus on media posted by the band members, Benji and Joel Madden. The band members approved our designs almost immediately, which is a testament in itself to our creative talent.

The development and finished product

With the brothers heading out on tour within a number of weeks, it’s safe to say that their website needed to be done quickly and efficiently. Naturally, the website needed to be responsive on all devices, while still retaining the same functionality across everything. We completed the project, and submitted it to Universal Music Group with plenty of praise from them.